The South Korean band is in New York City to visit the United Nations as presidential special envoys for South Korea.
NBC News reports that the group will be with South Korean President Moon Jae-in attending the 76th Session of the UN General Assembly in New York, which runs through September 27th. RM, the leader of BTS, famously delivered a speech at the UN in 2018, so this isn’t entirely new territory for the band.
While in New York, BTS is set to appear at SDG Moment 2021, a yearly meeting dedicated to the UN’s sustainable development goals. According to the Twitter account for UN News, the event will start on Monday, September 20, at 8 a.m. ET, and BTS will be performing. “Don’t miss their message to the world, and a very special musical performance at the UN headquarters in NY,” the account tweeted.
Don’t miss their message to the world, and a very special musical performance at the UN headquarters in NY.
Event starts Monday 8AM NY time:
— UN News (@UN_News_Centre) September 18, 2021
A headline on the UN News website asks “Will BTS break the internet? Again?” The article goes on to say “The I.T. team at the UN will doubtless be on tenterhooks as 20 September approaches, mindful of the huge internet traffic BTS attracted during their previous visit to the General Assembly in 2018, and when their video message was released at last year’s virtual GA – both of which left the system struggling to cope.”
Since 2017, BTS has worked with the UN Children’s Fund (UNICEF) on the “Love Myself” campaign to stop bullying and promote self-esteem.
BTS’s visit is yet another sign of how the band has become a symbol of South Korean culture around the world. Much like how Bob Marley and reggae came to represent Jamaica (and his music was used in Jamaican tourism campaigns), the seven members of BTS have become cultural ambassadors for their home country.
BTS recently released a series of videos called “SEOUL X BTS: EoGiYeongCha Seoul” to help promote tourism to South Korea’s capital city. The phrase “EoGiYeongCha” is a kind of traditional chant meant to give people energy and encouragement.
Meanwhile, BTS’s global footprint continues to grow. The group is coming out with a collaborative song with Coldplay, titled “My Universe,” on September 24. BTS recently released their hit song “Butter” in a remixed version with Megan Thee Stallion.